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Choice Hotels Europe recognises its best franchised hotels in Europe

Press release   •   Oct 19, 2017 08:58 GMT

Mark Pearce (Senior Vice President International Division, Choice Hotels international), Fanny Gaucher (Quality Hotel Bordeaux Centre), Patrick Pacious (CEO, Choice Hotels International)

Choice Hotels Europe, the company behind the Comfort, Quality, Clarion and Ascend Hotel Collection brands here in Europe and part of Choice Hotels International, Inc., today announced that it has awarded:

The winners were selected by reviewing each franchised property's guest satisfaction scores, operational superiority and by demonstrating consistent brand performance.

"These deserving winners go that extra mile to make our guests feel at home and highlight the property's commitment to exceptional customer service and operational excellence," said Mark Pearce, senior vice president, international division, for Choice Hotels.

Malone Lodge, An Ascend Hotel Collection Member, was awarded “European Newcomer Hotel of the Year.” Joining Choice’s hotel portfolio in June 2017 this Belfast property is located inside a chic Victorian town-house, only minutes away from the Ulster Museum, the Botanic Gardens and the city center. The rooms and apartments offered are all carefully designed to offer a combination of space, comfort and modern technology, within a luxurious décor.

Lisa O’Shea, General Manager, said, “We are delighted to have been recognised as the European Newcomer of the Year, a fitting testament to our dedication to guest service.”

Choice Hotels Europe has also awarded “European General Manager of the Year” to Fanny Gaucher of the Quality Hotel Bordeaux Centre in France. General Manager award winners are selected from nominations by their direct supervisors and owners at the franchised hotels, in response to specific questions relating to their work and collaboration with the Choice Hotels team and brands.

Pearce added, “Many congratulations to Fanny for being recognised for a great effort in upholding brand standards and willingness to share best practices with other Choice brand hotels.All our winners really are excellent examples of the calibre of hotels and their staff that make up our growing franchised hotel network in the UK and the rest of Europe.”

The Choice Hotels Europe portfolio of franchised hotels offers business and leisure travellers a full spectrum from premium economy to upscale hotels. Choice Hotels Europe franchises almost 400 hotels across Europe that are either open or under development. Brands franchised by Choice Hotels Europe include Clarion, which is three to four star rated, Quality, which is three-star rated and provides a mid-scale full service offering, and Comfort, which is two to three star rated and is the largest Choice Hotels International brand worldwide, known for value, customer service and reliability. Choice also provides guests with an upscale, boutique hotel offering through Ascend Hotel Collection, a portfolio of 4-5 star rated independent hotels located in key cities and destinations.


Choice Hotels International, Inc. (NYSE: CHH) is one of the world's largest lodging companies. With more than 6,500 hotels franchised in more than 40 countries and territories, Choice Hotels International represents more than 500,000 rooms around the globe. As of June 30, 2017, 792 hotels were in our development pipeline. Our company's Ascend Hotel Collection™, Cambria™ hotels & suites, Comfort Inn™, Comfort Suites™, Sleep Inn™, Quality™, Clarion™, MainStay Suites™, Suburban Extended Stay Hotel™, Econo Lodge™, Rodeway Inn™, and Vacation Rentals by Choice Hotels™ brands provide a spectrum of lodging choices to meet guests' needs. With more than 33 million members and counting, our Choice Privileges™ rewards program enhances every trip a guest takes, with benefits ranging from instant, every day rewards to exceptional experiences, starting right when they join. All hotels and vacation rentals are independently owned and operated. Visit us at for more information.

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